Here's what people won't tell you about affiliate marketing. Did you know that as an affiliate, making your web page load only one second faster can increase your amount of qualified leads by over 10%? That's right. While tons of videos out there are saying "Affiliate marketing is easy money!" and making it seems like a profit is guaranteed, the truth is that you need some knowledge in order to find success in this field. So in this tutorial , I want to share with you four important lessons every successful affiliate marketer will need to learn sooner or later.
So why not learn it the easy way?
Affiliate marketing is the perfect example of the 80-20 law. It's 20% of affiliates that succeed and make 80% of the money, while the remaining 80% need to fight for the leftovers. How do you distinguish yourself and become one of the top 20%? Here are four tips that can make all the difference:
1) Check the cookie regulation.
Different affiliate programs have a different way of handling cookies, so you want to make sure the programs you work with don't only pay you for referring instant buyers, but also apply cookies to compensate you, even when the customer you referred comes back to their website and makes a purchase later. Now, this tip may sound minor, but the truth is most customers do some market research and don't just buy products right after they finish reading about them. That's why a program's cookie policy can end up influencing your revenue even more than its commission rates.
2) Write about competing products.
Yeah, you can do that. As a matter of fact, you're wasting time if you're not. Once you manage to find some success with a certain product, you should immediately consider writing about its competitors or even create a comparison article, because many readers turn to review articles when they are debating between two options, so why not capitalize on both? My only disclaimer here is to make sure you stay unbiased and review both products truthfully, if you want to stay out of trouble.
3) Invest in the infrastructure.
Affiliate marketing is really one of those go big or go home markets. You will not succeed in selling products if your website loads slowly; (dove cooing) if your shop is not optimized for mobile use; or if your design doesn't convey professionality. That's why the biggest differentiator between successful and unsuccessful affiliate marketers is the attention to detail and investment in infrastructure to be able to create the best customer experience for your audience.
4) Don't send the traffic right over.
Many affiliate marketers think they'll increase their conversion rate by making themselves transparent and directing traffic to the seller as quickly as possible. But the truth is one of the best strategies for becoming a successful affiliate is differentiating yourself from the competition by refining the independent value your website can bring visitors, on top of just directing them to a shop. Whether it's coupons, discounts, or just great valuable content about the product, find your way to grow a loyal audience, and your conversion rates will skyrocket.
So there you go. These are four strategies that will help you level up as an affiliate marketer. Be sure to subscribe to our Blog for more Tutorials.
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